Walking on Egg shells with design client – Trick or Treat
How to protect yourself and your business from being called SCAMS and sign clients long term instead.
We shouldn’t be selling it in the first place but hey, how can one earn their bread if being an artist or a creative is all the know how to do and be.
Arguably, it is said one can sell chemistry for example, pharmaceuticals do that all time by selling medication – medication being a bunch of chemicals put in a capsule or in tablet form. But if one is a Picasso for example or a Da Vinci kind of dude, how can they make art marketable? How can one tag a price on originality? Hence, down the years art is always auctioned for the highest bidder to take home.
So if you do creative work like us at E’Or Solutions, Inc (turning ideas into designs, products, businesses & brands, communicating ideas through copywriting …) chances are if you want to sell your creative art, you will meet bumps with the client because it is really hard to put a price tag on creative work.
At most you can only price by working around ESTIMATES of input in terms of time – how much time will be spent imputing your creative juices on a said project.
When a client approaches you with a said need/brief and you sample a design for that need to log him into paying you to provide the full solution to the need, you could almost always get into a fight with client if you quote per what you can do within estimated time frame.
90 times out of 10, the client with find you quote unrealistic. And I must tell you, this usually doesn’t have much to do with you but with clients’ budget and the fear to spend; let alone spend superfluously.
His fear the design may not turn out to be what he initially wanted or to meet his need; even after he has seen a sample of what you can actually do (HAHA!).
His lack of understanding of what ‘art’ work really is, and of him doing a said project with you for the first time.
His lack of understanding the need for design aesthetics – that you cannot really sell anything or sell as much without making it stylish enough. So most of the times he will understand your quote as a TRICK, a scam.
But to minimise that in order to have your client do ‘repeats’ with you, to have a fair balance in providing your art + quality without being underpaid by client is what’s called a TREAT.
- First, set the tone – Establish with the client that you are a pro by providing him estimated written price quotes – usually this will be DETAILED open range prices of your specific services that you are sure your client and his project will fit in.
You absolutely want to provide your estimated price quote MENU because remember as at the beginning we tried explaining that art is not subjective but objective. So there’s really not a STANDARD because again client projects vary by thousands all the time. Hence a safe bet is to provide a price quote menu that has open-ranged prices.
Do your research within the creatives industry and then price according to a blend of the industry and your unique service offering. But generally these are some tips while writing your price estimates:
– Overall Price
– Breakdown, listing the components of the price
– Schedule, detailing when work will be done or products delivered
– terms and conditions
– time period the estimate is valid for
– payment terms or schedule
– Disclaimer as to how many revisions will be made after project; beyond will be paid for especially if the project requirements change and or becomes more complicated.
- If they are satisfied with your estimated price quote MENU, have them pay for proper consulting session so you can properly UNREEL what the idea is – so the design you do flawlessly meets their need and you do not end up wasting your time if they do not sign up.
Also this is a sort place for you to give expertly advice in marketing, branding, tech, sales funnels
At E’Or Solutions Inc. we consult for different type-sets and usually our clientele purchases a consulting card as per their type – whether they are a corporate business, entrepreneur, individual, brand, school, organization … etc.
Our cards are usually used either after the client has had a free sample design of his briefing or they are used to initiate the whole process of the client want to work with us
(get you card today)
This also is especially so because in as much as we cherish and make out clients feel special like they are, it always also tells them we are looking for the right fit to work with as well; and that if they and their project is not a fit with us then we are more than welcome to decline.
- Once you are paid for the job, when starting at it (job/work) keep client at bay, inform him and carefully document of any cost-runs that you incur if need arises